Business site - Economic, Stock quotes & Money

Companies are cashing in on the brad pitt and angelina jolie split


THE news of Brad Pitt and Angelina Jolie’s divorce took the world by storm last week – but it seems some companies are using the high profile split to their advantage.

While heartbroken fans of the famous pair are still grieving over the breakup, it didnt take long for marketing masterminds to put a business spin on the split, The Sun reports.

According to Maria Vardy, managing director at marketing agency Jaywing, brands that are brave enough to embrace real time news into their marketing strategy can reap big rewards.

But she warned businesses should be careful when it comes to delicate situations such as divorces, especially when there are children involved.

Theres a fine line in getting the approach and sentiment right, especially in the case of brand Brangelina, Ms Vardy told The Independent.

The end of their relationship is also the end of a lot of the emotional development associated with them as a couple and as a family.

Here are five hilarious examples of post-Brangelina split marketing.

bIKEA BREAKUPS HAPPEN/b

Leading the way in perfectly-timed marketing was Swedish favourite Ikea with these reassuring words.

The Singapore segment of the Swedish furniture giant published an ad captioned Breakups happen alongside a two-seater sofa in two halves and positioned back-to-back.

The brand described the sofa as offering a personalised seating solution, Ikea wrote, perfect for any celebrity relationship.

NORWEGIAN AIRLINES BRAD IS SINGLE

Got to love quick #marketing capturing current stories in a fun way 10/10 to @NorwegianUK #advertising #humor #BradIsSingle pic.twitter.com/qlPOjoOKAJ

BOOST JUICE FREE FOR BRAD AND ANGE

We didn’t expect to hear #Brangelina split up, and you didn’t expect us to add 2 bonus names! FREE Boost to Brad & Angelina's TODAY only! pic.twitter.com/awc1AObySh

If only we shared such prestigious names

CAPI JEN GOT HER SPARKLE BACK

Even Jen gets a reference.

VIASAT MR AND MRS SMITH

A nostalgic reference from Viasat.

This article first appeared at The Sun and was reproduced with permission.

Super strategies to start the new financial year




THERE’S no better time to set up some superannuation strategies that will save you thousands of dollars in tax or build a bigger nest egg faster.

The most common super savings trick, salary sacrifice, is just one of several ways to make a super start to the new financial year. Here are five of them.

1. SHARE IN TAX SAVINGS

Salary-sacrificed contributions are taxed at just 15 per cent rather than your marginal tax rate of up to 47 per cent.

Most employers will allow it, but make sure your salary sacrifice contributions and compulsory 9.5 per cent employer contributions dont combine to push you over the annual cap of $30,000 ($35,000 for people aged over 49).

You can only agree to sacrifice income you havent earned yet, says Colonial First State head of technical services Craig Day, so its good to start now.

Other super tax incentives, such as co-contributions and spouse contributions, can be looked at later in the financial year.

2. TALK IT UP

Club Plus Supers Stefan Strano says picking up the phone and talking to your super fund about strategies and investment options is a simple step thats often overlooked.

Your fund is there to help you develop an effective superannuation strategy so speaking to them in the first instance will likely help ensure you maximise your nest egg, he says.

Many funds now have associated financial planners and if yours does, it would be worthwhile involving a planner in any strategy discussion for the new year.

3. CHECK YOUR INSURANCE

Personal insurance such as life, disability and income protection cover is vital, and Mobbs Baker Wealth director Scott Baker says buying it in super uses the your funds savings rather than your own hip pocket.

You are able to salary sacrifice to supplement your super fund, effectively paying the insurance premiums before tax, Baker says. However, insurance policies can be convoluted and some features are not available inside super polices, he says.

Day says people who are nearing retirement, and have paid down their debts may be able to reduce their insurance cover and costs. Premiums being paid can be a drain on your retirement savings akin to not making additional contributions, he says.

4. CONSOLIDATE TODAY

Almost half of working Australians have more than one super account, many of them unnecessarily wasting money by doubling up on administration fees.

Strano says these fees work against the growth of your nest egg. There are some great tools that exist to help you track down any lost super, and you should only have to go through this process once, he says.

COMPARE SUPER FEES AND PERFORMANCE TODAY

5. TRANSITION TO RETIREMENT

Pre-retirees can get huge tax benefits through transition to retirement strategies, which involve starting an account-based pension and drawing a tax-free income from that while salary sacrificing as much as possible to reduce your tax payable.

Baker says implementing this at the start of the financial year will help with budgeting and tax savings, rather than conducting the same strategy at the end of the year on an aggressive basis to try and get the most out of it.